What is Digital Marketing?
Digital marketing and inbound marketing are often confused for good reason. Both help capture the attention of potential customers on the buyer’s journey and convert them into customers. This is marketing a product or service through digital channels to reach consumers. The main goal is to promote the brand through various forms of digital media. Simply put, digital marketing is the use of conventional marketing, promoting the use of services, using electronic devices to promote brands, social media and other technologies available on the Internet. Lets talk about introduction to digital marketing for dummies in this post.
Why is digital marketing important to business success?
Digital marketing is the process of marketing products and services to potential customers through digital channels and the Internet. The only difference is the medium used to deliver the marketing message. Digital has no geographic boundaries, so you can reach anyone, anywhere. Targeting the Right Audience at the Right Time-Digital marketing makes personalization easy. But print marketing and digital marketing, which is better?
Why do businesses use digital marketing?
As the range of digital marketing technologies evolves, businesses are staying up to date by adding online components to their brick and mortar stores or combining various digital marketing strategies to create an online presence. Digital marketing strategies are important for businesses as most consumers use smartphones and research products online before purchasing However, businesses around the world are using digital marketing to more easily engage their audiences online and via mobile devices. Many companies are seeing significant return on investment (ROI) from these efforts.
Benefits of Digital Marketing are:
• Low Cost: A well-planned and targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Tractable and Measurable Results: Using web analytics and other online metric tools to measure your online marketing make it easier to determine the effectiveness of your campaigns. Get detailed information about how customers are using her website or responding to your ads.
• Openness: Using and managing social media carefully can build customer loyalty and establish a reputation for being easy to talk to.
• Social Currency: Digital marketing can use content marketing tactics to create compelling campaigns. This content (images, videos, articles) is shared from user to user, goes viral, and earns social currency.
Demerits of Digital Marketing
Disadvantages and challenges of digital marketing include: Tools, platforms, and trends change rapidly, and it’s important to stay up to date.
• Time consuming: Tasks such as optimizing an online advertising campaign or creating marketing content can take a long time. Measuring results is critical to ensure a return on investment.
• Intense competition: Digital marketing can reach a global audience, but it also faces global competition. With so many messages directed at consumers online, it can be difficult to stand out and get noticed by your competitors.
• Security and Privacy Issues: There are many legal considerations related to the collection and use of customer data for digital marketing purposes.
3 Basic Components of Digital Marketing
Experts in this field tend to act as if their audience is digitally fluent. They utter niche terms without explanation, causing marketers to scratch their heads or pretend they understand. At the highest level, digital marketing consists of three main components: lead generation, lead capture, and lead nurturing.
1. Lead Generation
The first step in digital marketing is developing and executing a lead generation strategy that brings the right people closer to your brand. It’s all about choosing the best messaging, targeting, and tactics to speak to your audience. From SEO to social advertising, there are many ways to do this.
2. Prospect Acquisition
Once you have the right audience for your content, you need to optimize your digital presence to drive conversions. After all, the traffic you generate during the lead generation stage is useless if those users don’t convert.
3. Lead Nurturing
You’ve reached the right people and turned them into leads. Now is the time to shine. The lead nurturing phase is about providing your hard-earned leads with relevant and insightful content to bring them closer to your brand and convert them into purchases.
Is Digital Marketing the Future?
To round up this digital marketing tips for dummies, it is important to understand that about 66% of respondents expect revenue growth from 2022 on-wards. 90% of them said 2020 helped them increase their digital engagement, a trend that could continue into 2022 (one consumer habit that probably won’t change). Customers feel valued when they are also involved in the communication process. Running an online campaign is much cheaper than buying physical advertising space.
Another reason people prefer digital marketing is that the number of mobile users has increased significantly in recent years. Marketers use their digital portfolio as a platform to promote their professional brand by defining their products in a way that increases their credibility. Today’s buyers expect knowledge that provides potential solutions to product-related problems. Help users make proactive purchasing decisions by spreading word of mouth and asking your contacts for recommendations.