Blogging is an ever-evolving and ever-growing online landscape. Blogging has become more accessible than ever, meaning anyone with a laptop or smartphone can now create a blog of their own. And while there are thousands of blogs to choose from, all of them are created equal. With that in mind, the difference between one blog and another can be as simple as how you present your brand. If you’re reading this, chances are you want to grow your following and brand yourself as a reputable content creator. To do so, you’ll need to implement some blogging tips into your routine on a daily basis. When it comes to getting noticed, the best way is through consistency. With that in mind, here are some things you should keep in mind when building and branding your blog:
Build your brand week by week
Building your brand week by week is a good way to keep yourself on track and avoid burnout. The first step in building your blog is to define your brand, what it stands for, and how you want people to see you. Once you know this, start blogging about topics that align with your brand and watch as your followers grow.
Use a consistent color scheme
A good way to set your blog apart from the rest is by using a consistent color scheme. This allows you to easily identify your content for what it is, whether that’s written posts, images, or videos.
Always use a header and logo
One of the most noticeable things about your blog is its header. This is a visual representation of who you are and what you stand for. It conveys who you are and what you’re trying to promote. If you’ve already created one, use it! But if not, make sure that your header includes your name or logo so that people recognize the brand when they see it.
Make your blog easy to find
When you’re starting out, it can be difficult to get noticed. When your blog is hard to find, you’re not likely to make an impact with your value proposition. If you want people to notice your blog and find it valuable, make sure that it’s easy for them to find on their own. Some things that can help include: – Setting up a blog with a domain name that clearly states what the blog is about. – Use keywords in the title and description of your site so that it pops up in search engine results. – Using social media posts with links back to your blog as a way to drive traffic.
Don’t be afraid to add video or audio to your blog
Adding video and audio to your blog can be a great way to make it more interactive and engaging. If you’re using a platform like Blogger, you have the option to embed social media posts into your blog so that people can easily share your content. You also have the option to start building an audience with longer-form posts that can go on for hours or even days. Your readers will appreciate the effort you put into your blog, and they’ll be more likely to check out other content from you as well. In fact, 73 percent of consumers say they’re more likely to purchase from someone who makes them feel interested in their content.
Include a call to action at the end of every post
This is one of the most important blogging tips to have. A good call-to-action will convert a visitor into a reader, which means you’ll be able to create more engaging content, which leads to more brand exposure, and ultimately more traffic. The call-to-action should be clear and concise so that it’s easy for readers to see what you want them to do next.
Ask yourself why you’re blogging before you start writing
If you don’t have a clear sense of what you want to blog about, it’s likely that your blog won’t be as successful. Before you start writing, spend some time thinking about why you want to start blogging in the first place and what your goals are. If you know the answer is to build an audience, then the next step is crafting topics that will pique the interest of those readers. Also, make sure that each post on your blog can have a clear call to action at the end. These should be easy steps for readers just to take when they finish reading or clicking through. Another tip is to make it easy for people to subscribe or follow you if they like what they read on your blog. People should be able to easily find out more about your blog posts and connect with them by subscribing or following.