The many benefits of email marketing to both online and offline business cannot be over-emphasized. Email marketing is the act of using email to build relationships with your audience in business. With the right communication flow, you can send relevant information via emails and convert prospects to customers.
Email marketing has been of old and is never a new concept in any way, but unfortunately, many business owners are still not embracing this profitable marketing concept as well as they should be. Looking for a home job that thrives these days, take a look at these working from home jobs that has continued even with prevailing pandemic
People interested in your product or service can join your list and, through email marketing communications, learn everything they need to know to make a purchasing decision.
By building your email list with your target audience (people who can benefit from your products or services), you can be sure that email marketing will become an important source of income for your business.
Some businesses are going to say that the time that is devoted to email marketing is not worth it for them, that the profits they may earn from this do not even start to pay for the time that they invest. The truth is that when it comes to marketing, most studies have shown that email marketing does better than other marketing methods, including the use of social media.
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This does not mean to dismiss the other marketing methods, as a healthy marketing plan is one that utilizes various marketing techniques to complete the marketing goals.
How Email Marketing Works For Your Business
It is best to think of email marketing just as any other marketing method, minus the use of a printer, paper and ink. Emails can be sent that have what would normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupons to valued customers. The route in which they do this is to collect email addresses from current customers and potential customers.
The best route to do this is to have a collection area on your website. For example, a call to action box that allows customers or potential customers to sign up for email offers. This allows you to legally obtain the email address and use this to send email marketing material to.
There are companies out there that are providing bulk email lists. However, there are dangers to this that need to be discussed. You need to understand that you can only send emails to those whom you have permission to send this email to. Thus, buying email addresses is not always the best alternative. Keep in mind that the US has a CAN-SPAM Act, enacted in 2003, that spells out what a business can and cannot do in email marketing.
Benefits of Email Marketing to Your Business
1. Cheaper to operate
If you are just getting started and don’t have a huge budget, email marketing is ideal because it doesn’t cost much. A good auto-responder service will only set you back about $20-$30 per month, and they come with great tracking and customization features that will make your email marketing campaigns much easier to run and manage.
2. Boosts your visitor value
If you rely on paid traffic methods and don’t build a list, you will always be worrying about your return on investment and how well the products convert. By getting people on your list, you have multiple shots to convert them and the visitor value will naturally increase. This will allow you to pay more for your traffic, muscle out competitors and scale your business.
3. Guarantees long-lasting traffic
Email traffic is not temporary – you can communicate and build a relationship with your list that lasts a long time. As you build up trust with your list, they will be more likely to trust one of your recommendations rather than one of your competitors who they are not familiar with.
4. You are fully in charge
You have full control over your communications.
– Design your assets (for example, web forms, emails and landing pages).
– Decide the type of campaigns you run.
– Segment users to better direct efforts and achieve better personalization.
Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inboxes.
5. It is Targeted
When you build your list organically, ask people to confirm the subscription. This way, you know that your contacts want to receive emails from your brand, which means that you are targeting people who are genuinely interested in your offering. This list is considered high quality and is likely to provide better business results.
You can run one or two tests, track statistics, and monitor the results of your campaigns in real time. Based on the information collected, you can make small changes (for example, layout, copy, structure, or workflow) and optimize your digital marketing program.
6. Easy to use
Creating an email marketing campaign is straightforward. You can design your templates, it’s just drag and drop, no coding required! And if design isn’t your thing, you can use ready-made templates to set up your campaigns.
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7. Preferred marketing medium
According to the DMA (Data & Marketing Association), most people prefer that companies contact them through email rather than other channels.
The survey results make perfect sense, as well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when is the right time to open and read it. And if they no longer want to receive the content, they can unsubscribe with just a couple of clicks.
Permission marketing means, according to Seth Godin, the Marketing guru, is privilege (not the right) to deliver relevant and personalized messages in advance to customers who really want to receive it.
8. Reaches mobile device users
The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%.
This means that you can reach your customers and influence their purchasing decisions wherever they are. You can also integrate your offline and internet marketing campaign by collecting email addresses at events or while shopping at a physical location.
9. It is its own medium.
The digital marketing strategy is divided into paid, earned and owned media. Email belongs to the category of proprietary media (unless we are talking about sponsored email). It means that your company has full control over this online marketing channel.
In fact, over time, your email list becomes your greatest online marketing asset – a massive database of people wanting to know your brand.